In the tourism sector, the success of a business very often depends on the success of a place. Visitors choose to take leisure breaks in destinations with an offer that appeals to them, it's a global but crowded marketplace. To give Leicester & Leicestershire the competitive edge it needs to continue to grow its local tourism offer, we need a distinctive, cohesive and visible identity and a way to articulate what the local tourism offer consists of to the outside world.
This event will show how working together in partnership to build a strong sense of place can enhance your business and add value for your customers.
The event will also showcase the new Uncover the Story destination marketing campaign for the area, launched this summer, and demonstrate how businesses can directly benefit from it. Those attending will leave with toolkits and case studies to help promote not only their own business but also share what is great about Leicester & Leicestershire as a destination. See how a collective ambition will help our visitor economy thrive and grow
Agenda
- Welcome & introductions
- Telling the story of our country
- Uncover the Story
- Your destination needs you! (Interactive session)
- Attracting attention
- Get involved - realising the benefits for your business
Speakers
- Lyndsey Turner-Swift, Head of England Planning & Delivery, Visit Britain
- Sally Coleman, Strategic Tourism Manager, Place Marketing Team (Leicester & Leicestershire)
- Simon Gribbon, Director, Sandstar Communications
- Ross Tarbard, Communications & Marketing Officer, Place Marketing Team (Leicester & Leicestershire)
This workshop will be facilitated by Pete Spriggs, Clearer Thinking Ltd.